Connecting People And Previews
Frequently Asked Questions


What is Internet Video Archive (IVA)?

Internet Video Archive is the entertainment industry’s leading aggregator of movie and TV trailers, game previews, and music videos.  We make it easy for hundreds of companies to connect previews to people at their websites.


What research does IVA have to illustrate the ever increasing demand for viewing trailers and music digitally?

  • Over 11.5 billion videos were viewed online by over 139 million US internet users in March 2008, a 64% increase from the year before and a 13% growth from February 2008. (ComScore Online Video Ratings).
  • The average U.S. online video viewer watches 235 minutes of video per month and the average online video duration is 2.8 minutes.
  • Entertainment related videos are the largest category of videos viewed online.  Specifically, movie/TV trailers and music videos are sought out and watched by 90% of all Internet viewers (ABI Research).
  • Demand for access to IVA content grew 54% in 2007

Who are the people behind IVA?

Bios for our key execs can be found by clicking here.


What services does IVA provide?

IVA provides a seamless end-to-end solution that empowers clients to integrate thousands of IVA media assets into their websites or other Internet connected application or device.  The world-class library of previews is offered in a wide variety of formats from mobile to big screen over the world-class massively scalable networks of Level3 and Cogent Communications.


What is IVA's Media Manager?

Media Manager is IVA’s state-of-the-art content management system designed specifically for entertainment media.  It is the only system that allows entertainment executives, merchandisers and others  to ‘search and browse’ by title, performer, genre, year, etc. to combine and link to just the content they need and to integrate it seamlessly into their own offering.


What is IVA's LaunchPad?

LaunchPad is IVA’s combination of Application Programming Interfaces (APIs), RSS feeds and Widgets.  Each tool is designed to facilitate client’s use of Singing Fool music videos and Video Detective previews.  The signature application is the revolutionary PinPoint API which enables clients to link to IVA content using any of a number of popular entertainment industry databases such as All Media Guide, West World, MUZE, ISBN, UPC, Amazon and TV Guide.  In addition  the company offers title, actor, singer, genre and other searches via as well as popular ‘infotainment’ lists like ‘Coming Soon’ and ‘Now on DVD’.

Media Manager is IVA’s state-of-the-art content management system designed specifically for entertainment media.  It is the only system that seamlessly matches previews to the databases that our clients use:  All Media Guide,  MUZE, ISBN, UPC, Amazon, TVGuide, etc.    This  makes it possible for an end user to not only watch a preview or music video , but also get a cast listing, a rating, the name of an episode, the bar code number, and much more.  Media Manager is the only system that has an advanced ‘search and browse’ that helps clients manipulate this information seamlessly into their own systems, and makes it easy to link to their own databases to include such things as a current price.


What medium does IVA offer its client to play video content?
 

IVA currently encodes in 14 different formats that make it possible to watch previews of high quality on three screens: web, mobile, and Internet connect television.

- WMV at 100, 300, 750, 1000, and 1500 kpbs
- FLV at 450, 750, and 1500 kbps
- Mobile at 56 kpbs, 3GP and 3 iPhone compatible formats 
- IPTV at H264 2500 kkpbs


Which companies provide IVA with trailers and music videos?

IVA  provides previews from over 1,200 content providers including some of the biggest names in movies, music, TV, and games:

Movies: :  Disney, Lionsgate, MGM, Paramount, Sony, Universal, Warner,
Music:  Sony/BMG, Universal Music, Warner Music, and hundreds of indie labels
TV:  CBS, Fox, HBO, History Channel, NBC 
Games:  Activision, Atari, Capcom, Konami, Microsoft, Namco, Nintendo, Sega, SNK, Sony


How many trailers and music videos does IVA feature?

 IVA manages nearly 500,000 unique video assets.  Those assets map to 124,000 unique titles and over 1,000,000 SKUs.

The Video Detective Collection contains 51,000 titles.  The SingingFool Collection contains 73,000 titles.  Those numbers grow every single day.


How many years of trailers and music videos are stored on IVA’s database?

Studios began sending trailers to the library in 1987.  Original release dates go back as far as 1903 with the classic silent film, “The Great Train Robbery”.


Which companies currently subscribe to IVA’s services?

The IVA Network includes some of the most recognizable brands in the world along with some of the most innovative new companies on the net including AT&T, Barnes & Noble, Columbia house, Comcast, Cox Radio, Fandango, Flixster, Hollywood Video, Movies.com,  Sony Bravia, TLA Video, LoveFilm, TV Guide, and many more.


How many people on average view trailers and music videos through Internet Video Archive’s promotional partners?

The IVA Network reaches Internet reaches websites and other channels with a potential audience surpassing 95 million unique visitors per month and has delivered over 1.1 billion videos.  Video Detective’s previews account for about 70% of the average of 4 million per month.


What are the advantages of using IVA’s services over ‘doing it yourself’?

If a company wanted to undertake having movies previews or music videos on their website they’d need to be prepared for the following tasks:

• Stay in regular contact with over 1,200 content providers to insure receiving the newest previews and music videos
• Encode the content so that it plays properly on your site; add a second encoding process if you want it to play on a phone; add a third encoding process if you want it to play on a big screen TV
• Create a custom player that works with all the popular browsers on all the popular operating systems.
• Manage a database of the previews so that the correct one plays each time it is requested
• Search out and add the appropriate information relating to the title, cast, rating, director, studio or label, etc.
• Add and maintain scalable server and network capacity


Does IVA provide exclusive trailers to its clients?

Yes.  Both Singing Fool and Video Detective are sought-after partners by studios and record labels and any exclusives made available to them are also available to clients.


How can content providers and clients benefit from IVA’s services?

Previews are made to promote movies, games, and television shows.  Similarly, music videos are made to promote a band’s CDs and appearances.  The goal in each case is to get these promotional vehicles widely distributed   IVA has concentrated on providing previews of the very best quality  in formats for  web, mobile, and TV, so content always looks its best.  Most importantly, IVA has built a promotional network for entertainment content with an audience reach surpassing 225 million unique visitors per month.  On the other hand, on those handful of occasions when a studio or label needs to change a preview or pull a clip, it’s good to know that you have a trusted partner that will respond promptly to your requests.


Does IVA handle proprietary video for clients?

Yes.  We digitize, encode, host and serve client video inside our easy to use Media Manager so that it can be fully integrated with our extensive libraries.