Trends to Watch

  |   Article, Commentary

We are always looking into our crystal ball to see what the future might hold so we can improve our services to meet the needs of our customers.   With CES happening now, we are meeting with our clients and prospects as you read this email, to get their take on what they see as the future of our industry. Here are some of the trends we will be watching carefully in 2019.


5G Launch:  With connectivity 20 times better than 4G, the “always connected” consumer becomes reality.  This has wide reaching implications. Here are just some of the things we expect to be impacted:

  • Better video viewing anywhere on your devices.  
  • Speed up time to market for autonomous cars and open the door to immersive in-car entertainment systems.
  • Is it the beginning of the end for in-home wifi?  Will this pit phone carriers against cable companies?  Will routers be part of the dust-heap of the future? These will be the battles to watch this year.


AI/Machine Learning: Every company is now looking at how they can build off of this technology.  New metadata points will be developed to assist consumers with unthought of ways to find what to watch in an ocean of content.  


VR:  IVA clients have already made apps for the Oculus Go.  VR will be the frontier of new ways to discover content.  By putting a screen right in front of your eyes, a small screen can look like a movie theater screen by filling your field of vision.  If you are making mobile and OTT apps, you probably are considering a VR app.


Biggest Year at the Box Office?:  The superhero’s will still rule the big screen with Captain Marvel, Avengers: Endgame, Spider-Man: Far From Home, Shazam, Glass, Hellboy, Dark Phoenix, Joker and The New Mutants.  Now add Star Wars: Episode IX, Men in Black International, It 2, Toy Story 4, The Lego Movie 2, The Secret Life of Pets 2, Frozen 2, Pet Sematary, John Wick 3, Godzilla: King of Monsters, live action versions of The Lion King, Dumbo and Aladdin as well as a follow up to Get Out by Jordan Peele called Us and you have box office gold built into this year.  Just the online trailer plays of the above titles will certainly top over 1 billion views.  


More SVOD, AVOD and vMVPD Entrants:  Disney is removing their content soon from Netflix as we anticipate a new Disney SVOD service.  Warner Media is also looking to launch its own streaming service. Netflix, Amazon and Hulu all might find their market share drop with these new services.  AVOD (ad-supported) is also on the rise with Tubi, Roku, and PlutoTV gaining share. But with the shutdown of Verizon’s Go90, Comcast’s Watchable, and Vessel, it seems that  the biggest question is how many subscriptions will consumers carry or if the lure of free ad-supported content draws a portion of the SVOD market away.  Also, do vMVPD’s such as Sling, YouTube TV, DirecTV Now, Playstation Vue, Philo, Hulu Live or the rumored T-Mobile and Apple service gain greater traction thanks to their ease to use, no set-top box rental, and price points, ultimately leading to an acceleration in cord cutting.   


Content Confusion Grows:  With an ever-growing amount of content and streaming services available, the confusion surrounding where to see certain TV shows or movies will only be compounded.  There is real opportunity for app developers and content discovery platforms to showcase not only information about a TV show or movie but also where to view it. Providing consumers a way to connect to the content they are searching for can increase site visits and engagement rates.


IVA is a B2B service provider to companies in the business of content discovery and need movie and TV metadata, images, trailers and more.  We are very interested to hear what you think will be important in our ecosystem for 2019 and if there are needs that IVA may assist you in building.  Send us your thoughts at