Wall of TVs

A Better Way to Organize Entertainment Data

  |   Press Releases


Today, Internet Video Archive (IVA) debuts a suite of new data solutions designed specifically for the digital entertainment era. IVA’s new data solutions are tailored for every industry segment: Linear Television, Theatrical Movies, Entertainment News, Content Discovery and Search Engines/Portals.


According to Michael Hawkey of TiVo, SVP of User Experience, “Over-the-top (OTT) services like Netflix have changed the game. Consumers today have far different—and far more diverse—expectations when it comes to entertainment content. Consumers have greater exposure to a range of OTT/web-based content, and that is influencing their perception of innovation and raising the bar for every player in the industry.” (Multichannel News, May 14, 2018)


For years entertainment information has been divided into silos. Movies over here. Video games over there. TV shows on the side. That is not how the world works in the new digital age. With hundreds of content availability options across dozens of platforms everything is now anywhere: Movies and TV series and even video games show up on broadcast, on cable systems, in theaters, on mobile devices, game consoles and computers.


President Rhodes Mason says, “IVA’s new solutions are priced in a way that makes sense for the business vertical they serve. Clients benefit by having an easy way to enrich content discovery with metadata, images, trailers and availability across movies, TV and games.” In addition, the single most important data point for entertainment consumers is video itself. Every new release in IVA’s solutions has a video preview, trailer or clip. No other data company can make that claim.


Rhodes Mason, President of IVA, says, “IVA solutions are delivered via downloads or easy to implement APIs from the Cloud with full backend support, automated updates and unlimited scaling. Developers can test for free at


About Internet Video Archive – IVA is the only entertainment information provider committed to complete coverage of recorded entertainment with data that includes high resolution videos for every new release. It is renowned for its timeliness, accuracy and mission critical support. IVA has been a technology pioneer in the entertainment ecosystem for over a decade and a half, offering one of the first entertainment based APIs and one of the first companies to deliver trailers on smartphones, tablets, and connected TV’s. The company’s mission is to provide all the data needed via the best technologies at the lowest possible cost to power entertainment content discovery for online publishers, retailers, MVPD/OTT operators, theatre owners and consumer electronic companies.