Movies Opening This Week

Top 40 Most Anticipated Movies

The IVA Charts gauge user initiated trailer plays to measure interest in a movie prior to theatrical release.  Plays originate from IVA's Affiliate Network which reflects an audience sample size of nearly 400 million movie fans per month.  Total sampled plays exceeds 35 million per month.  Duplicate counting and manipulation are prevented by monitoring only unique user requests within the appropriate timed interval.  The 'Movies Releasing This Week" ranking and percent of interest are based on plays for the previous seven days.  The "Most Anticipated Movies" ranking is based on total cumulative plays for each title and 'growth' is based on most recent week-over-week change. Charts are updated daily. Requests for additional information should be sent to