ID-Free Entertainment Data Matching: Better Results, Less Work
If you are a Pay-TV operator, retailer or VOD licensee of movie and TV content, you know that there are so many 3rd party IDs that you have to match. You have movie and TV titles with studio or network IDs being sent to you. You might license from an expensive data provider too and have their IDs. Now add industry IDs, open source IDs, social media IDs, ratings IDs, etc. and just one mismatch can hurt your user experience.
The most common reasons for bad matches is bad data. Data sets with errors need normalization before they can be matched. Does your data have:
- Missing data or null values
- Irregular characters
- Dirty data with unwanted spacing
- Out of date information
- Title variations or misspellings
Internet Video Archive (IVA) has the solution that not only can help you normalize your movie and TV data and deduplicate it but also connect it with more metadata, images, trailers/clips to enhance your U/Is. By using IVA’s Entertainment Match API, you can input movie and TV information from your database and our algorithm will compare it with IVA data to produce a probabilistic match score. You can even control how fuzzy you want the title match by setting the string distance. Data that can be inputted includes:
- Title and Alternate Titles
- Year of Release
- Cast Members
- Poster Image
- Release Date
In response, you will have access to IVA’s entertainment data records that includes rich metadata on over 178K movies and 66K TV shows, over 2 million poster and photos, and 200K promotional videos that can supplement and fix errors in your data. IVA’s own IDs also connect to EIDR, Facebook, Wikipedia, Metacritic, Fandango, XRoad Media and many more public and paid databases, saving you valuable resources in setting up matching routines.
By using IVA’s Match API instead of relying on 3rd party ID matching, you will ensure accuracy and mitigate the risk of polluting a master database with potential mismatches. Also, if you have to migrate away from a paid database provider, IVA’s Match API could be utilized to help with your transition.