Internet Video Archive and XroadMedia join forces to enable next generation content discovery experiences

  |   Announcements, Press Releases

Amsterdam – 16 September 2017 – XroadMedia, specialists in building innovative and ground-breaking
content discovery and recommendation solutions, and Internet Video Archive (IVA), pioneers of entertainment
data and trailer content, have signed a strategic partnership agreement to help content and service providers to
deliver next generation content discovery experiences.

Internet Video Archive, offers a suite of intuitive APIs, Entertainment Express, that is the most developer friendly
way to access the highest quality movie, TV, and celebrity metadata, images and trailers/clips to build exciting
entertainment experiences. Entertainment Express is built to connect various APIs from partners so developers
can add other services such as movie showtimes, ticketing, ratings, availability on OTT platforms, and now
through its partnership with XroadMedia, content recommendations.

Ncanto, XroadMedia’s cloud-based metadata enrichment, content discovery, recommendations and data
analytics solution, is helping to deliver truly personalized and advanced user experiences. With Ncanto, content
and service providers are able to increase profits and margins by aligning their business goals with the tastes
and interests of their users. Ncanto enables powerful content discovery and new innovative user experiences
based on the users’ consumption behavior, moods and social graphs while offering a rapid return on investment
through low-cost and low-effort integration and operation. Thanks to Ncanto, content and service providers can
make sure users are always presented with relevant content or information across all types of digital media
assets and on any device.

Rhodes Mason, president of IVA says “By partnering with XroadMedia, IVA’s Entertainment Express is living up
to its goal of serving all the needs of content discovery in one set of APIs. XroadMedia offers a best-in- class
content recommendation engine for IVA clients to easily on-board and drive more content consumption and in
turn, more revenue. Both companies are committed to innovation around movie and TV content discovery and
our pricing models and technologies are designed to accelerate development team’s time to market.”

“We are excited to work with IVA and believe this partnership will strengthen XroadMedia’s and IVA’s position in
the global Internet and video industries. IVA’s strong presence in the US market as well as their innovative
products and services perfectly complement our cloud-based content discovery, recommendation and data
analytics services and our European centric operation,” says Adolf Proidl, CEO and Co-Founder of XroadMedia.
“We believe that IVA’s innovative trailer and data services will help our customers to deliver richer and more
engaging content discovery experiences to their users and to better utilize Ncanto’s unique personalization

Ncanto services will be available to content and service providers through IVA’s Entertainment Express APIs
from September 2017 onwards with more joint activities and services to come in the near future.


About Internet Video Archive (IVA):

IVA is a data husbandry company, offering the world’s best promotional video library, integrated with marquee and celebrity images, complete entertainment metadata, and mission critical support. IVA has been a technology pioneer in the entertainment ecosystem for over a decade, offering one of the first entertainment based APIs and one of the first companies to deliver trailers on smartphones, tablets, and connected TV’s. The company’s mission is to provide all the data needed via the best technologies at the lowest possible cost to power entertainment content discovery for its clients. IVA assists online publishers, retailers, MVPD/OTT operators, digital newspapers/magazines, theatre owners and consumer electronic companies in building the next generation of content discovery interfaces.

About XroadMedia:

At XroadMedia we have developed the next generation of content discovery, recommendation, and targeting solution – Ncanto. Based on more than a decade of product and market research, as well as customer deployments in the internet, media and broadcast industries, Ncanto is an innovative back-end solution optimized for cloud- and server-based deployments. Ncanto boosts our customers’ profits and revenues by uniquely combining user taste with our customers’ requirements and business models. Thanks to Ncanto’s flexible architecture and standards-based API connectivity, we even help our customers reduce integration costs and time-to- market to an absolute minimum, compared to competitive solutions in the market. More information on our products and services can be found at