statistics Tag

  |   Commentary

More Than Half of Millennials Have “Show-Dumped”

With more TV content available than ever before, consumers--especially Millennials--are being extremely selective when deciding what to watch. And as a new article shows ("More Than Half of Millennials Have 'Show-Dumped'", by Michelle Clancy), they are more likely than others to "Show Dump" when a TV...

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20 October
  |   White Papers

Views vs. Viewers

Our new analytics provide two primary data points on trailer plays:  the number of views and the number of viewers.  Let's talk about what that means in terms of online trailers. Views  Views are pretty simple. Views equates to plays of trailers, previews, related videos. The IVA...

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14 August