Video Makes Websites Sticky

  |   Best Practices

Anybody who has been involved in designing websites has heard the buzzword “sticky” tossed around for years.  It’s a catchy way of describing a site that grabs and audience and holds on to them.  Increasingly, the experts include video as one of the keys to holding people’s attention.   For anyone with entertainment website, that means your site should include video of trailers, previews, clips, featurettes, and interviews.

Jayson DeMers contributed a nice article in Forbes magazine called “20 Sticky Features Your Website Needs to Convert Visitors.”     Here’s a link to the Forbes article.

Below is a recap of the list,and as you can see, video makes the list.

20 Sticky Features

1Intuitive Navigation6A Blog11Reader Engagement16Testimonials
2Your Business Info7Social Media12Highight Reel17Calls to Action
3Contact Info8Fresh Content13Free Offers18Press Releases
4FAQ9Subscription Invite14Videos19Community Page
5Branding10Personality15Signs of Trust20If You Liked This….

Take a look at your site, and if you don’t have videos prominently featured, you may not be as “sticky” as you could be.  IVA can help with that, so give us a call.

Here are four links to popular trailers just to show what we mean:

Transformers The Boxtrolls
Hunger Games Sherlock